You are now ready to create standardized UTM tracking.Google's Campaign URL Builder is a free tool that allows you to better track where your highest value traffic is coming by using UTM codes. To backup all links currently in the UTM Builder tab simply click the Backup option in the UTM Builder menu. This means that they can’t be accidentally changed and the UTM Builder sheet is uncluttered and easy to work with. The UTM Builder provides a backup function that will allow you to keep a historical record of your tagged links in a separate tab.
First, make a copy of the UTM Builder to your Google Drive (File > Make a copy).To use the UTM Builder, follow the steps below Here is the link to our public UTM Builder: To help solve this problem, we have designed a UTM Builder that makes sure standardized variables are used in creating campaign tags. Use our tagging tool to make it easier for your teamĪs the number of people creating UTM tags increases, it becomes harder to enforce all of these standards. Regardless of which of these options you decide to go for, it is important that everyone creating campaign tags sticks to the same structure. Stick to a given list of names, this is especially important for source and medium.Replace it with ‘%’ or ‘+’, both of which are recognized as a space in Google Analytics.There are however different ways around this: As you cannot pass a space in the URL, it is necessary to replace spaces. The second area that often sees discrepancy is dealing with spaces.It is best practice to pass all parameters in lower case. The first and easiest rule for standardization is to stick to a case structure.
How to start with standardizing your UTM tags This is as a result of using different variations of the same variable and is a real problem when it comes to analyzing campaign performance. Unfortunately, it is easy to miss the “FB Post – SF” campaign and any other variations of the “summer fun” campaign name that are lower down on the list. Someone examining the above might expect all of the traffic as a result of the “summer fun” campaign to be included under “summer fun”, “Summer Fun” and “Summer campaign Banner-ads”. With multiple people across different departments all creating campaign tags, it is becoming increasingly common to end up with something like this: Why do you need standardized UTM tags?Īs creating links with UTM tags has become easier and more common, in many organizations this is no longer the responsibility of just one person. If you are unfamiliar with what campaign tagging is, or would like a more detailed explanation, have a look at our introductory post on campaign tagging. This blog post looks specifically at campaign tagging in Google Analytics, although the same principles apply to many other web analytics tools. They rely on adding specific parameters to links to your website. UTM tags allow you to measure the success of any marketing campaign that drives visitors to your website.